The Beast. We all know it. We're surrounded by it. Mass culture; consumerism; materialism; the endless quest for wealth, goods, and celebrity; a continuous scroll of names and events. The Princess Diana saga, gangsta rap, Beavis and Butt-head, violence in the movies and TV, thinking machines and mechanized humans, exaggerated nationalism, sports rage, the domination of art by commerce. – Should we jump headlong into popular culture or retreat from it into meditation? – There is another way. – Sevak Gulbekian offers a middle approach where we can hold our own ground in the midst of it all. In a manner both practical and inspiring, he shows how to take your spiritual focus right into the belly of popular culture, to really get within its skin and work within the Beast itself and comprehend it. All of it has meaning for us, even the seemingly destructive and evil aspects. All of it can be interpreted in terms of deep, underlying currents and trends in human evolution and spirituality. And it can be changed, from within, by us.